ACCESSIBILITY INITIATIVE AT
BRISTOL MYERS SQUIBB

 

Bristol Myers Squibb is a global biopharmaceutical company whose mission is to discover, develop and deliver innovative medicines that help patients prevail over serious diseases. Their focus on these unmet needs comes during a remarkable time, when unprecedented scientific breakthroughs are advancing the treatment of disease as never before in human history.

 

CHALLENGE

Create brand materials, guidelines, and supporting resources that are accessible for all BMS clients. All collateral should adhere to the most current Web Content Accessibility Guidelines (WCAG).

SOLUTION

Created an accessibility annotation guide for Designers. Also created accessibility checklists for Designers, Content Writers, and Developers to be shared both internally and externally.

RESULTS

Helped educate internal and external designers on how to create accessible digital experiences that adhere to the brand guidelines as well as the WCAG guidelines.

DESIGN ANNOTATIONS +
KEYBOARD FOCUS ORDER

Designers should provide accessibility annotations as well as keyboard
focus order guidance when handing off their designs to developers.
This helps guide the experience and make sure developers implement
accessibility guidelines.

 
 

HOW TO CREATE ACCESSIBLE DESIGN ANNOTATIONS

 
 

KEYBOARD FOCUS ORDER