WINDSOR COMMUNITIES
CHALLENGE
Create a new website that is more contemporary, personalized and has more SEO visibility.
SOLUTION
Improve the experience by taking a deeper look at what currently exists, how the site is performing overall and improve content to reach more people across multiple social media platforms.
RESULTS
A more robust website that showcases all that Windsor has to offer.
USER TESTING
We did a discovery workshop with Windsor to gain a better understanding about what they wanted to achieve with their new website. We conducted user testing both in person and online to make sure we were taking into account what was important to users.
88%
OF RESPONDENTS SAID READING CURRENT RESIDENT
REVIEWS WAS AN IMPORTANT PART OF THE PROCESS.
“Lots of detail, customer reviews, mapping of where [the community] is. And staff that isn’t too pushy.”
92%
OF SURVEY PARTICIPANTS STRONGLY AGREED
SEEING AN APARTMENT’S PROXIMITY TO POINTS
OF INTEREST WITH AN ON-PAGE MAP IS CRITICAL.
“I leased my current apartment completely online, site unseen. I had to since I moved
here from out of state. The staff made it very easy for me to sign my lease online…
in short I love the location, amenities, and staff at my current apartment.”
82%
OF SURVEY PARTICIPANTS SAID PRICE
AND AVAILABILITY WAS A CRITICAL
WAS A CRITICAL DETAIL ON AN ONLINE LISTING.
“Love when properties have the full price and leasing details available.
Even with specials included.”
CRAFTING AN EXPERIENCE
Using the results from both the user testing and Google Analytics we were able to put together a site map and content hierarchies to suggest a new website structure.
CONTENT HIERARCHIES
WIREFRAMES
We presented several Wireframe options to Windsor to satisfy a variety of needs for their site and customer base while also aiming to consider personalization and SEO.
