CHALLENGE

Get customers interested in joining a rental apparel program at Urban Outfitters. 

SOLUTION

Create a mobile application that is simple, approachable and gets right to the point.

RESULTS

An attention grabbing UI that highlights what the rentalprogram will entail.

CREATE A BRAND IMAGE

Because this app would encompass all three brands: UO, Antropologie and Free People I wanted to create a logo that would bring all three together. So I pulled in each brand color to make up the sides of a shipping box. 

USER TESTING

Next, I created a test plan to try to find out what some of my friends liked and disliked about rental apparel programs. 

INTERVIEWER: Do you prefer to shop in store or online?

JENNA: Both

INTERVIEWER: When shopping online do you prefer to use your phone or your computer

JENNA: I use my phones browser because downloading an app is a hassle.


INTERVIEWER: Have you ever done any apparel rental programs?

JENNA: No


INTERVIEWER: What has prevented you from doing rental programs?

JENNA: The price turns me off


INTERVIEWER: What would you expect or want to see from a subscription app created by Urban Outfitters?

JENNA: I would like it if I could receive home goods in addition to clothing because I love all their home decor!

PUTTING IT ALTOGETHER

Below are screen shots of the final designs for the project.